Ticketmaster has started rolling out a plan to bring back live music

With the recent news that a very effective vaccine (Pfizer says theirs has 90% efficiency) for COVID-19 may come to the market very soon, some companies are already beginning to prepare for the resumption of live music events.

According to Billboard , Ticketmaster has already released some details of its return plan, which includes several security measures, starting with the requirement of proof that the person will not pose a risk to fellow music fans.

This can be done through vaccination, which promises to immunize those who receive the appropriate dose for about a year. Furthermore, the company intends to replace all physical tickets with digital models, which would be linked to the identity and mobile device of each fan.

It is reported that a “SmartEvent” system is also being developed for the occasion. According to information in the report, this consists of a way to help organizers to keep fans in areas of social distance, in addition to having control of how many people enter the venues at a certain time. Finally, it is still possible to implement contact trackers through this system.

Many of details of the plan, which is still in development phase, will rely on three separate components - the Ticketmaster digital ticket app, third party health information companies like CLEAR Health Pass or IBM's Digital Health Pass and testing and vaccine distribution providers like Labcorp and the CVS Minute Clinic.

Vaccine is one of the options but it’s not mandatory

Those who prefer not to take the vaccine will have the possibility to prove their absence of risk by providing the company with a negative test result for COVID-19 between 24 and 72 hours before the show; the time itself will be defined by each organizer and, in the USA, it will respect the autonomy of each state to decide by its laws.

To make the process safer, Ticketmaster bets on technologies such as the CLEAR Health Pass and the IBM Digital Health Pass, a kind of health “virtual wallet” that could receive the test results from each ticket holder and pass them on to the organizers of the shows, thus preventing the sharing of sensitive personal information.

The big problem with this is that the tests to identify the Coronavirus are not exactly cheap, and we know very well that tickets tend to cost a lot of money too, therefore, this additional cost can complicate the financial life of those who do not want to get the vaccine because they’ll have to provide a negative test every time they attend a single show.

Want to know more? Read the full story on Billboard

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